I started doing this when I was 18, I wasn't good at it until I was 22. Everywhere else on this site, or our Instagram, you'll hear words like "us, we, our..." but it's all just me. Tim Lally. I don't put my name out in the front of the brand because the brand isn't about me. It's about doing great work for great people. I was a customer well before I was a small business owner, and I remember what it feels like to get something that you love, and something that you hate. Everything I try to do with the brand has that in mind; from going through and creating designs to how we do our return policy.

To put it lightly, I'm camera shy. I never wanted the brand to be about me, it's supposed to be about our products. As we've slowly gotten bigger, I've learned how ubiquitous my experience is to countless other folks out there in whatever stage they are in the process of making their dream a reality. 

As I type this all out now, the brand has just moved into its first office about 2 months ago, and in like 4-5 weeks, we'll be in a bigger office that will help me have a real push to get content created. Think behind the scenes stuff.  

For a lot of my journey thus far, I've done it alone. Honestly, even when I meet people I don't even like to bring it all up. Always gave off pick me energy in my eyes. But as I've been in the world now for just over 26 years, I keep seeing people doing the same thing as me. All of us at different stages of where we want to see our dream become.

I would always feel like what I was doing wasn't "there yet", so I never liked to share. Now I realize that the only person that thought I wasn't there yet, was me. 

So now, I'm hoping to bring you guys into the world that I've tried to cultivate over the past 5 years. It's not all perfect, truthfully it's rarely perfect, usually it's good at best, but it's a different king of good. It's like when you make a burger or a pizza at home, and you know it's not McDonalds or Mod, but you made it and your proud of it!

I am our photographer, editor, director.

Our pictures use models. The models are my brother, my cousin, his girlfriend, my close friends.

I package every order, write every card, make every product. It's all me, all for you.

That's where the business is at right now. Have some great things coming, and I have some strong plans, but now we get to see the execution of it all. 

No matter how the whole thing turns out, I know I'll be having fun with it all, and I can't thank you guys enough for being here for it!

Tim Lally